Last updated: October 1, 2026
What cookies we use
A cookie is a small file a website stores in your browser. We group ours into two kinds, and you control the second kind.
Essential
These make the site work and are always on. They remember your cookie choice and whether you have already been shown our video, so we do not show it to you on every page.
| Name | Purpose | Stored |
|---|---|---|
| sparkConsent | Remembers whether you accepted analytics cookies | Your browser, until cleared |
| sparkVideoSeen | Stops the welcome video reopening on every page | Your browser, until you close the tab |
Analytics — off until you accept
If you choose “Accept All” we use Google Analytics 4 to understand which pages people read, how they found us, and where they leave. This tells us whether the site is doing its job. We ask Google to anonymise your IP address. We do not use these cookies for advertising, and we do not sell this data.
| Name | Purpose | Stored |
|---|---|---|
| _ga, _ga_* | Google Analytics: tells returning visits apart from new ones | Up to 2 years |
Changing your mind
You can change your choice at any time using the Cookie Settings link in the footer of every page. You can also delete cookies in your browser settings.
Questions
Email info@sparkcompanies.com or call 586.930.5000.